At this point, most businesses have probably come to the realization that they are missing out on some serious opportunities if they do not have a Facebook presence. Facebook is showing that it will keep growing, despite all of the recent privacy concerns capturing the media’s attention, and more and more sites across the web continue to get integrated with Facebook, which means Facebook is becoming more and more integrated into people’s online activity in general. While this in itself means great things for businesses, Facebook is now offering businesses new tools to better understand data around user engagement with their brands so they can take advantage of it and better monetize their Facebook presence.
Facebook has now made significant improvements to its analytics for websites, applications, and Pages. This means businesses have increased insights into how people are engaging with their Facebook presence on and off their sites.
