A simple but POWERFUL tip for getting better CTR’s from your Pay-Per-Click Ads.
Notice the two ads below, they are identical except for one word:
Easy Self Defense (0.8% CTR)
Simple Self Defense (1.3% CTR)
It’s amazing how much difference one word can make, isn’t it?
I have a fun little theory about why “Simple” worked better than “Easy”:
Sometimes – and you’ll need to check this before you laugh at me – the RHYTHM of the copy in your ad can make all the difference. It’s true. Ads that roll more naturally off
the tongue will often be more effective in bringing in clicks.
“Simple Self Defense” has a rythmic quality that “Easy Self Defense” doesn’t have.
Often capitalizing the first letter of each word in your ad can make it more readable, and more impactful. And believe or not, even capitalizing key letters in your URL can draw in
more traffic.
www.yourwebsite.com vs. www.YourWebSite.com
Now… here’s the simplest working formula I’ve found for arranging the content of your Pay-Per-Click Google AdWords ads:
First line: The keywords you’re bidding on, preferably an action-invoking statement
(“Simple Self Defense”)
Second line: A benefit
(“Fast Personal Protection Training”)
Third line: A feature
(“For Ordinary People”)
Don’t forget to check out http://www.netconnexion.com for your search engine marketing needs!
Warren Houston
http://www.netconnexion.com
