Different Keywords, Different SEO Tactics

Posted on January 25, 2012 by pschat

How much work it will cost to optimize a web page and get it to rank high in the search engines depends mainly on the level of competition and the targeted keyword phrase itself. Keywords with little competition require different tactics than keywords with high competition. If you want to get the best possible results for your website, you must … Read More »

Success In PPC Advertising – Which Keyword Match Type To Use?

Posted on January 23, 2012 by pschat

Running successful PPC campaigns in Google AdWords can be pretty complex. At first, the system seems pretty straightforward and easy to use, and that’s true. However, there are many levers and buttons to pull and push. If you don’t really know what you’re doing it’s easy to exhaust your budget quickly and not get anything out of it! So, to … Read More »

Google’s New Format: “Search Plus Your World”

Posted on January 17, 2012 by pschat

Sometimes it seems Google’s only constant is change. Now, we’re at the beginning of a whole new chapter in Google’s search results and experience. Check it out: At this moment, Google’s search results are undergoing serious transformations. The new format, called “Search Plus Your World” is currently rolling  out. Basically, it means Google will find both content that’s been shared … Read More »

Link Building Strategy For Long Term Success

Posted on January 13, 2012 by pschat

The backlinks pointing to your website are one of the most important factors that determine the position of your website on the search engines results pages (SERP’s). Unfortunately for all of us, it’s not easy to get good quality backlinks. You could compare link building with getting in shape after the holidays. Let’s have a look…  1. Work Hard (No Short … Read More »

Will Bing Gain Ground Against Google In 2012?

Posted on January 6, 2012 by pschat

Even though there are many search engines out there, Google and Bing are the most important ones by far, as they have the largest market share. Especially Google, who’s still at the very top with around 65% market share. Despite this fact, 2012 may see Microsoft’s Bing on the rise and gain ground against Google. Why? Here are the three main … Read More »

Top 2011 Tech/Web Trends & 2012 Outlook

Posted on January 3, 2012 by pschat

Technology boomed in 2011. There’s little to argue that gadgets and gizmos, social media and apps all had huge years as everyday life moved a step closer to becoming completely tech-driven for many in western society. What can we expect to see growing as the next big thing in this brand new year? That’s the question that the people at GPlus … Read More »

2011 Internet Marketing Changes & 2012 Success Tips

Posted on December 28, 2011 by pschat

2011 has been a very busy year in the internet marketing world with so many changes and new features, especially from Google’s part. Much has changed and if you want to make sure that your website gets and maintains good rankings and enough visitors, you have to keep up with the latest changes! This week’s article outlines the most important Google changes … Read More »

Towards The Perfect User-Friendly Website Design

Posted on December 23, 2011 by pschat

Have you ever tested or analyzed your website usage? If not, then ask yourself if you really know whether your site is useful for your target audience. If don’t know, why not find out? For example, did you know that on average users scroll down 5.9 times as often as they scroll up, meaning that often once page content is … Read More »

Get In Front Of Your Social Customers

Posted on December 20, 2011 by pschat
Science of Sharing & Researching Products

Did you now that: 93% of people who research travel deals use search engines like Google and Bing 49% of people use Facebook when searching for restaurants 66% of consumers who research beauty products click on an online ad 44% of automotive consumers research vehicles using forums Last post we made efforts to better understand our target market by using … Read More »

Understanding Your Target Market Customers

Posted on December 16, 2011 by pschat

If you’re running AdWords campaigns for your business, then you’re probably familiar with terms like keywords, clicks, conversions, etc. And if you’re a wise advertiser then you’re also tracking the performance of your campaigns with Conversion Tracking to measure the number of conversions and the return on investment (ROI) you are getting out of Google AdWords (just to refresh, conversions … Read More »